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80 / 20

80 / 20

80/20 is your perfect companion, whether you’re traveling across the neighborhood or even across the world. It’s your ultimate day shoe built for everyday performance and city sophistication. Ce Ce has designed the shoes as “tools” to wear while pursuing your dreams. As Ce Ce explains, “It’s about the 20 percent of your life that makes 80 percent of the difference”. She loves to ask her customers, “What is the 20% that makes you, 100% you?”.

The concept behind 80/20 came from Ce Ce’s observation that we tend to wear our favorite 20 percent of our wardrobe 80 percent of the time. Having spent the last seven years designing that special twenty percent, 80/20 has established itself as one of the most innovative forces in footwear, creating shoes that perfectly balance personality and wear-ability.

Beginning as a limited run of hand painted sneakers sold exclusively to Steven Alan, 80/20 has evolved into a diverse line of sandals, boots, wedges, flats and heels. The hidden wedge was an early innovation that separated 80/20 from the competition and cemented the brand’s position, as a creative leader within the footwear market.

The Original Hidden Wedge™ can be found within many of 80/20’s signature styles- it elevates traditionally ‘flat’ shoes by two to four inches while maintaining the classic silhouette of a sneaker, boot, or sandal.


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